- MAKE A CLEAR AND DETAILED DESCRIPTION
After creating the Google My Business profile of your business. I advise you to integrate a clear description of the activity of your sign. In a few lines, the user must know what your company is talking about, what services/products it puts forward.
- UPDATE OPENING HOURS
A customer who comes regularly to your store knows your schedules. Let’s assume that during promotional periods, opening hours change. It’s important to update them on Google My Business. If so, it will strengthen your professional side and your transparency towards him.
- READ AND RESPOND TO NOTICES
Whether negative or positive, responding to opinions is essential to ensure transparency with its customers. Feel free to thank your customers for posting positive reviews. If you cannot answer the negative reviews. Ask your entourage or the person in charge of your sign. In the field, he must have been dealing with “difficult” customers. Therefore, he can give you some standard phrases. Typical phrases to adapt according to the claim. I advise you to make an excellent chart and list all the probable claims by theme.
- PUBLISH PHOTOS OF YOUR BUSINESS
A picture is worth a thousand words. To prove it by including photos of your sign. Before consuming, the first reflex Internet users: “Googeliser” the sign. Maybe by moving with Google Maps, they will more easily identify your business. Why? Because you have put the right pictures. I advise you to put indoor and outdoor photos of your sign. Some highlights of your products/services (if they are physical).
- INQUIRE THE URL AND THE NUMBER
The URL of a web address is important for customers who want more information. Integrating the link of a website for a restaurant or shop can only be good for SEO. I advise you to integrate the URL of the homepage of your website at first. You can then integrate other links that you find useful to convert your leads into customers. Contact information is also important to maintain proximity to Internet users (phone, email).
- CREATE PUBLICATIONS
You can feed your Google My Business account through publications. People will know that you are active. This is not the first option that managers choose but it can only be one more.
- SELECT THE MOST PERFORMING CATEGORY
Google My Business requires categorizing your business into one or more categories. It’s better to focus on the categories recommended by Google that are closest to your business. You are in the world of telephony. It is better to favor the “Telecommunication” category than “Communication”, for example.
- ANALYZE STATISTICS
Finally, you can access a dashboard that highlights the statistics of your business listing. I recommend that you evaluate the relevant statistics in relation to the objectives of your sector of activity. For example, some will see the number of clicks to the URL link for home delivery. Other companies aim to receive calls for quote requests
TO SUM UP
To be able to optimize your local SEO with Google My Business, you’ll have to make sure:
- To update the information
- To incorporate a clear and detailed description
- To Fill in the coordinates of the company
- To update schedules and UR links
To respond to the opinions left by its customers. Whether positive or negative.